What is personal branding? For me it is to consistently promote yourself with a message you stand behind with your life. It sounds pretty intense. Who would die for their brand, right?
What is overexposure? For me it feels like consistently with a certain message to promote yourself where it irritates. Does the irritation happens to everyone or just to me and maybe a certain group of people.
A friend of mine tells me that those two things are the same. Yes, it can be viewed in different perspectives, and still the strategies aren’t bad for the person who is using them for building an image. He agrees that the strategy on both aspect differs on the persons personality and approach of the world. My friend he goes deep asking me these difficult questions when I observe certain pattern in the community of my own peers and me sharing these observation with him. Every trigger I have ( ex. don’t liking someone, getting irritated by someone, or asking these questions like I don’t know where it’s coming from) begins with(in) me. Why do I get so frustrated and irritated by someone I feel and see is overexposing him/herself? I don’t see it as personal branding. Is it personal branding when I run into you everywhere (like you have to be everywhere, create different platforms all the time, be asked to sit on different committees, etc.) Where do I see you? In local newspapers / news channels, billboards, commercials and also as an influencer. It could be that you have branded yourself by these exposures tactics, which makes you the expert of certain social topics. I think you did, and you did a good job. You are the first person they think of and is mentioned in certain business opportunities- But why though? Why do you wanna be everywhere? Don’t you want to be the expert in one thing and add value? I don’t believe I am jealous- I keep asking myself? Why…
AND… MAYBE
and it might be true when I am really honest with myself, I always wanted that attention- I want to be seen by my peers for all my qualities and opportunities I take. The thing is I don’t want to do it by putting myself out there. I want to get noticed, but to get noticed, I need to do stuff. AND basically do as you did, expose myself more even if it is on my own social media platforms.
And another part of me is afraid because with exposure comes great responsibility, expectations and I need to take ownership for every outcome. Why am I afraid? Deep inside me, I still have a limiting believe on my qualities- That I don’t see my own capability on my area of profession, so how will I value someone’s opinion and believe. Most of the time I also compare myself to others, which is kind of stupid, because as a person with my own desires, hobbies, interests etc. I create a community that already acknowledge my qualities and capability. I need to put myself out there- I have enough experience, proof of my achievements and old patterns.